Is The Music Industry Going To Collapse?

Record sales are falling dramatically. Nowadays an artist only wishes to sell a couple of thousand records to make it to the apex of the charts. In the old days you required hundreds of thousands per week to make it into the top 10.

Now you simply need a few thousand and it's not physical records, but more like downloads. Only a few of them are legal neither. Downloading they are saying has rubbed out the music industry. But has it not put the control of the music into the artist’s hands?

The music companies traditionally were the ones making the bulk of the cash from the record sales. The artist could have gotten 2-5% of sale money. But they would need to pay their record production and tour costs out of this. That is the reason why the record corporations tied them to such lengthy contracts.

Prince famously modified his name and etched the words Slave on his face in the 1990′s when the launched a famous campaign against his recording contract. He was called the artist previously known as Prince. He didn't give in and consequently his record company had to let me out of his contract.

Many recording artists feel that they were in the power of marketing managers instead of their creative impulses. Now the internet lets bands and new artists put out their stuff and get spotted. Lots of new net companies have launched online record labels. With a bit of SEO management their music stores can shortly be found.

The principle of the Net is you give something away to get something back. The great majority of a band’s earnings now comes from touring. By offering special releases and record editions on the internet a band can attract new proponents, and quickly fill the seats in concert locales. Touring also affords bands the ability to sell touring products which can often be quite moneymaking if not way more than record sales.

So the balance of power is swinging back to the artist. The music industry isn’t dying, it’s just changing with the times and technologies. The touring industry is now larger than ever , and fans have an increased appetite for seeing live bands.

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